My Story

I started Ballroom and Latin American competitive dancing in South Africa at the age of 12.  I went on to represent both England and Finland in championships around the world before retiring from competition aged 31.

During my competitive career, I was trained by many of the world’s best coaches and together with my gorgeous professional partner Hanna Haarala, we achieved both 4th place in the Amateur UK competitive rankings and 24th place in the professional World Latin American competition rankings. We travelled all over the UK and abroad performing our Latin Emotion Show Dance.  In 2005 we were invited to star as professional dancers on BBC’s 3rd “Strictly Come Dancing” series.  I partnered celebrity actress Jaye Jacobs.  My SCD experience created, and still does, so many amazing opportunities and experiences.  Some of which include joining Brendan Cole’s Live & Unjudged UK theatre tour for 4 years as well as being invited as celebrity entertainers on luxury cruise ships and many other wonderful opportunities.

In 2013 I founded Dance Savoir Faire Ltd with the intention of creating a brand that delivers dance services and events of the highest quality and professionalism.

More About Me

Not just TV

In addition to my TV, stage and film credits, in recent years I have expanded my repertoire choreographing, producing and performing in stage shows including Vertigo Cafe with Amanda Harker and Dance Inspiration – “Dance Seduction” as well as many other Pro/Am shows.

Holistic Evolution

As Steve Jobs once said “you can only join the dots looking backwards”.  After many years of keeping my spiritual / metaphysical life hidden and separate from my dance career I am now finally confident to combine them and allow each element to support the other.  Yoga teacher training made this very clear to me, how all my past studies and experiences have led me to this point where I must fuse it all together to be of greater service to the world.

My Mission Statement

With honest, loving and enthusiastic thoughts, words and actions I choose to express my highest and most authentic self so as to inspire and encourage others to do the same.  Honesty, kindness, responsibility, humour and gratitude being the foundations of my life and business.

An Introduction to

Andrew Cuerden

Dance, Yoga & Well-being

Professional Achievements

“Things that I have achieved, but that do not define who I am.  As it is not what we achieve in life that matters, it is who we become through the process that matters”

2013 to Present
  • Founder and director of Dance Savoir Faire Ltd
  • Dance Teacher of professionals and amateurs, as well as beginners, offering private lessons, group classes, social, charity and corporate events
  • Professional show dancer at events worldwide
  • Adjudicator at national and international level Ballroom and Latin competitions
  • Creator and former co-host of The London Gala Ball, a charity gala night held in central London for upwards of 250 people with live music and dance shows
  • Creator and host of the Elegance in Motion Ball in London
  • 3 years celebrity guest instructor of Jive June at the 5 star The Body Holiday Le Sport, St Lucia
  • Extensive travel on the American and African continents studying yoga, meditation and nutrition as well as various dance forms
  • Yoga Alliance accredited 200hr teaching qualification in Baptiste Power Vinyasa Yoga
  • Valid Basic First Aid Certificate
2005 to 2012
  • Professional Dancer on BBC’s hit show Strictly Come Dancing partnering Holby City actress Jaye Jacobs in series 3
  • Ranked top 24 in the WDC World Professional Competitive Latin American Rankings
  • Dancer in Brendan Cole’s Live and Unjudged UK tours
  • Television advertisement – I Love Salsa CD
  • Film documentary London Tango
  • Cast in the film Far from the Madding Crowd
  • Cast in the ITV drama The Great Fire
  • Represented England as an Amateur and Finland as a Professional, at all major European and World Latin American Dance Championships
  • DanceSport International (DSI-London) Sales, Purchase and Exhibition manager
1996 to 2004
  • Co-producer, co-choreographer and performer in Dance Seduction co-created with Kele Baker for the Erotica exhibition at Kensington Olympia
  • Co-producer, co-choreographer and performer in Vertigo Cafe created by West End choreographer Amanda Harker
  • News of the World Strictly corporate team building event, with The Sun editor Rebekah Brooks
  • Manchester United Strictly charity event, dancing with Coronation Street actress Jennie McAlpine
  • Celebrity instructor and performer on P&O Cruises
  • Co-host and instructor at Inspiration 2 Dance classes and social events
  • Co-host and instructor Latin Emotion Dance Weekends for 2 Bridges Hotel, Dartmoor
  • Registered with Yoga Alliance 200YTT
  • DBS Checked and basic Safeguarding Training
  • Licentiate level teaching qualifications with the International Dance Teachers Association (IDTA)
  • Licentiate level teaching qualifications with the National Association Teachers of Dancing (NATD)
  • Registered with the British Dance Council (BDC) as an adjudicator of National and International Ballroom Championships
  • Registered with the World Dance Council (WDC) as an adjudicator of National and International Ballroom Championships
  • Member of Equity Trade union
  • Graduate of Damelin Business College
  • South African High School Matric